How can you improve your copywriting skills with online courses and resources? (2024)

Online copywriting courses offer structured learning paths from beginner to advanced levels, covering audience analysis, persuasive techniques, and tone/style. Interactive assignments and feedback facilitate deeper understanding at your own pace.

Online courses and resources have been my secret sauce for leveling up my copywriting skills. I seek out courses tailored to my needs, whether it's mastering persuasive writing or refining SEO techniques. These courses offer structured learning, practical exercises, and often, feedback from experienced instructors. I also devour blogs, podcasts, and e-books to stay updated on industry trends and techniques. By dedicating time to continuous learning and applying newfound knowledge, I've seen significant improvement in my copywriting prowess.

Les formations en ligne sont un bon moyen d'apprendre le copywriting. Et je ne vous dis pas ça parce que je suis formateur en copywriting :) Le format "en ligne" a cet avantage sur le livre qu'on peut vous montrer en vidéo des décryptages sur des cas concrets, des emails de vente, des pages de vente etc. Dans une formation en ligne, on peut aussi vous en dire plus que dans un livre, souvent contraint par le format. Pratique aussi : les exercices qu'on vous donne. Il paraît que certains formateurs en copywriting corrige personnellement vos copies pour vous faire progresser :) Un dernier point : vous découvrirez aussi, surtout sur le web US, des formations copywriting spécifiques (santé - séduction - beauté - mode) etc...

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Learn the fundamentals: Enroll in online courses that cover the basics of copywriting, such as target audience analysis, persuasive writing techniques, and copywriting for different channels (websites, social media, email).Find a niche: Many online resources cater to specific niches within copywriting, like SEO copywriting, email marketing copywriting, or landing page copywriting. Choose a course or resource that aligns with your interests and career goals.Practice with templates and exercises: Many online courses offer templates and exercises to help you hone your skills in crafting headlines, calls to action, and other copywriting elements.And Get feedback on your work

Le plus grand conseil pour apprendre le copywriting, c'est de recopier des pages de vente à la main. Cliquez sur une pub au hasard, analysez la page sur laquelle vous arrivez, et recopiez-la à la main. Les meilleurs copywriters recommandent cette pratique. Le souci : parfois, vous recopiez de mauvaises pages de vente, sans savoir si elles convertissent vraiment. Vous pouvez aussi faire un autre exercice : améliorer des pages de vente existantes. Trouvez les infos manquantes et réécrivez la copy. Le meilleur exercice ? Lancez votre propre produit. Vous serez encore plus dur avec vous-même. PS : pour recopier les meilleures pages de vente, découvrez la formation CopyMoney, qui compile 31 des meilleures pages de vente francophones.

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To be honest, when you write, it sharpens your ability to craft compelling, and clear copy.In fact there are online resource that offers an abundance of writing prompts, and communities that can inspire you to write more frequently and with greater diversity.And so, when you participate in daily or weekly writing challenges, it can push you out of your comfort zone and encourage creativity in your writing style.And when you think about it, this provides opportunities to share your work with peers and receive constructive criticism.

- Take up clients and challenge yourself to fulfil their goals which will automatically help you level up - Read different types of content on media platforms- Observe what’s tone and language in each of them

Subscribe to thought leaders, newsletters, and blogs in the industry + adjacent areas. Here are some of the voices in my inbox:AdweekAdobo magazineSEMrushAd AgePrompts DailyPlanolyDan NelkenEddie ShleynerCopybloggerA dozen or so Substacks. :)

When you read and analyze different materials, it can expose you to a variety of voices, persuasive strategies, and writing structures, which in turn, will enrich your own writing.You need to pay attention to how experienced copywriters craft their headlines, lead into their main points, use storytelling, and call readers to action.If you want to take it further, be mindful of what captures your attention and what doesn't, and consider why certain pieces are more engaging or persuasive than others.

In my experience, the right tools can allow you brainstorm ideas to optimize your final draft, making your writing more efficient and effective.You can even leverage tools like Grammarly or Hemingway App to help refine your copy.Trust me, this is important because they help with grammar, readability, and style, which in turn, will ensure that your writing is clear, concise, and free of errors.And when you think about it, this kind of instant feedback can accelerate your learning and improve the quality of your work.

Le copywriting est un sport d'équipe. Tout seul,même si vous êtes doué pour la rédaction, vous manquerez toujours une info, une coquille dans un texte de vente.Trouvez un partenaire de relecture : vous lisez ses textes, il lit les vôtres. C'est un échange de bons procédés qui prend du temps, mais permet de voir "la poutre dans l'oeil de l'autre". Différents points de vue vous permettront de choisir le bon angle et de progresser en copywriting, pour plus de conversions. PS : ne demandez pas le feedback de votre maman. Elle ne vous dira jamais la vérité.

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Getting a fresh set of eyes on your work can provide new perspectives, uncover overlooked errors, and offer constructive criticism that pushes your copy to the next level.This process of giving and receiving feedback among peers can be incredibly enriching. It’s not just about correcting mistakes; it’s about sharing knowledge, techniques, and experiences that contribute to mutual growth.And so, engaging in this exchange can broaden your understanding of what makes copy effective and why.

Continuez de vous former au copywriting : - lisez les derniers livres sur le sujet (même si les maîtres ont déjà tout dit, on peut trouver des idées nouvelles, des formulations originales)- ne restez pas figé dans votre domaine, dans votre niche : empruntez des idées à la musique, au cinéma, à la poésie/ Si vous êtes dans le copywriting santé, regardez ce que font les copywriters immobilier / jardinage / relations / juridique-continuez de cliquer sur des pubs Youtube, Linkedin, Instagram, de lire des publi-communiqués dans les magazines. Analysez toutes les formes de textes de vente, même les pubs à la radio. - Et surtout, ne manquez pas les tendances émergentes. Votre mission en tant que copywriter est de rester à la page !

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The world is ever-evolving, with new trends, platforms, and audience behaviors emerging regularly.And when you commit to ongoing education, it ensures that you remain at the forefront of the industry.Look, continuous learning extends beyond formal education or training. Try your best to read widely, from classic advertising books to blogs, attend industry conferences, participate in workshops and seminars, purchase online courses and attend webinars etcAnd before you know it, this can help contribute to your professional development, and help you stay ahead of cultural trends that audiences are currently engaging with.

Discovering the world of online courses and resources to improve copywriting skills is like opening a treasure trove of endless opportunities. Structured courses offer clear guidance toward mastery, while constant practice sharpens your skills in tangible ways. However, the secret to success lies in carefully analyzing successful copy and wisely applying the available tools. Peer feedback in my opinion is among the most important because it adds a collaborative touch, while continuous learning keeps the flame of creativity alive. Through this journey of discovery and growth, you will turn every word into a persuasive weapon, ready to capture attention and drive to action.